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THE VX-PRIME

July 22, 2016

the VX1000 is undoubtedly the most celebrated piece of machinery in skateboarding, so when we teamed up with Hasbro to create a line of skateboards in honor of the 30th Anniversary of "TheTransformers - The Movie", it only seemed right to pay the VX homage when we were given the chance to introduce our own Transformer to the line up. Introducing VX-Prime!



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THE PRIMITIVE RESERVE SUBSCRIPTION

June 26, 2017

We are hyped to announce The Primitive Reserve Subscription.

A subscription box like no other! We made the Primitive Reserve Subscription in order to accomplish one thing for our customers. We wanted to make purchasing a skateboard easy. The Reserve bundles convenience, value, and exclusivity in all in one. It’s a service that benefits every skater. Trust us, you will be thanking us later. Don’t take our word for it though. Take Paul’s instead. Watch the video above to learn exactly what you are getting into with the Primitive Reserve. Sign up now at: http://theprimitivereserve.com

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SHANE O'NEILL - CUTTING ROOM FLOOR

June 21, 2017

The Skateboarders Journal dropped a special treat for Go Skateboarding Day with the release of Shane O'Neill's "Cutting Room Floor" - a collection of footage from Shane's "throw away" hard drive.
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Paul Rodriguez | 2pac x Primitive Skate

June 16, 2017

Paul Rodriguez discusses collaborating and being inspired by 2pac. Grab the deck while you can.
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