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THE PRIMITIVE RESERVE SUBSCRIPTIONJune 26, 2017 We are hyped to announce The Primitive Reserve Subscription. A subscription box like no other! We made the Primitive Reserve Subscription in order to accomplish one thing for our customers. We wanted to make purchasing a skateboard easy. The Reserve bundles convenience, value, and exclusivity in... Read More
Paul Rodriguez | 2pac x Primitive SkateJune 16, 2017 Paul Rodriguez discusses collaborating and being inspired by 2pac. Grab the deck while you can. Read More
Albuquerque New Mexico DemoApril 22, 2017 The squad headed out to New Mexico last month for a demo at North Domingo Skatepark. Featuring Paul Rodriguez, Carlos Ribeiro, Nick Tucker, Devine Calloway, Diego Najera, Trent McClung and Robert Neal. Filmed by: Alan Hannon additional filming by: Kevin Perez Read More
OPAL UNMASTEREDApril 05, 2017 B-Sides, bails, alternate angles, and extras. Whats not to like? "Opal Promo (Unmastered)" is here! Read More
DIEGO NAJERA HOMECOMING EL CENTRO DEMOMarch 03, 2017 When a four year old Diego Najera was introduced to skateboarding by his brother neither of them could have ever imagined where it would lead Diego. Follow his path that culminates in his homecoming demo in El Centro featuring Paul Rodriguez, Carlos Ribeiro, Devine Calloway, Brian Peacock, Trent... Read More
Eyes Capsule Available NowFebruary 13, 2017 "Eyes" Capsule is available now. Shop the collection. Read More