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Primitive x Kikkoman 2021

April 23, 2021

Primitive has once again collaborated with Kikkoman, Japan's #1 Soy Sauce Brand. Inspired by the cherry blossom season and culinary art of sushi, this limited edition release captures the essence of Japan in Spring. 

Chef Jun, local favorite to Primitive and owner of King's Burger & Got Sushi, is styled in the "AYCE" long sleeve featuring a tasteful depiction of traditional nigiri sushi. Another key piece is the "Fuji" tee and hoodie which highlights Mount Fuji, the Tokyo Tower, and the beloved cherry blossom. 

The collection is set to release on April 25th, 2021 at and other retailers worldwide.

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