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TRANSFORMERS

July 15, 2016

Celebrating the 30th Anniversary of "The Transformers - The Movie", and paying homage to the original Generation 1 Transformers, we teamed up with Hasbro to bring you skateboards featuring exclusive art work of our favorite versions of "Transformers - Robots in Disguise". In addition to the Generation 1 robots, we created a new Transformers, VX Prime, in honor of the legendary VX-1000 video camera we all know and love. Shop the new boards, t-shirt, grip, and accessories now.

New free wallpapers are available for your mobile devices. Get yours now.



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THE PRIMITIVE RESERVE SUBSCRIPTION

June 26, 2017

We are hyped to announce The Primitive Reserve Subscription.

A subscription box like no other! We made the Primitive Reserve Subscription in order to accomplish one thing for our customers. We wanted to make purchasing a skateboard easy. The Reserve bundles convenience, value, and exclusivity in all in one. It’s a service that benefits every skater. Trust us, you will be thanking us later. Don’t take our word for it though. Take Paul’s instead. Watch the video above to learn exactly what you are getting into with the Primitive Reserve. Sign up now at: http://theprimitivereserve.com

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SHANE O'NEILL - CUTTING ROOM FLOOR

June 21, 2017

The Skateboarders Journal dropped a special treat for Go Skateboarding Day with the release of Shane O'Neill's "Cutting Room Floor" - a collection of footage from Shane's "throw away" hard drive.
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Paul Rodriguez | 2pac x Primitive Skate

June 16, 2017

Paul Rodriguez discusses collaborating and being inspired by 2pac. Grab the deck while you can.
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