Our Holiday '16 Hardgoods and Apparel collections are now available.
New boards from Paul Rodriguez, Shane O'Neill, Carlos Ribeiro, Bastien Salabanzi, Devine Calloway, Nick Tucker and Brian Peacock are now available for purchase online.
Our Holiday '16 Apparel collection is also available and includes a variety of new tees, hats, crewnecks, fleece and accessories. Check out the full collection now.
Primitive Skate x Vampirella collaboration is now available. Shop now.
We are hyped to announce The Primitive Reserve Subscription.
A subscription box like no other! We made the Primitive Reserve Subscription in order to accomplish one thing for our customers. We wanted to make purchasing a skateboard easy. The Reserve bundles convenience, value, and exclusivity in all in one. It’s a service that benefits every skater. Trust us, you will be thanking us later. Don’t take our word for it though. Take Paul’s instead. Watch the video above to learn exactly what you are getting into with the Primitive Reserve. Sign up now at: http://theprimitivereserve.com