November 07, 2015

In 2014, Primitive packed its bags and set out on a trip of inspiration to London. What ensued over the following days, weeks, and eventually months, was organic storytelling of the UK’s Glamour modeling scene and the controversy behind it. Documented through the vision of Primitive Apparel Creative Director Jubal Jones, photographer Willie Toledo and filmmaker Jeffrey Woodings, Glamour encapsulates a story of modern day censorship as it explores the slow down of topless modeling and the many facets of Britain’s long-standing acceptance of bare-breasted female models in nationally circulated newspapers. Join us Saturday, 11/7/15 for the opening of #PrimitiveGlamour at The Seventh Letter Gallery for the premiere of "Glamour", exclusive apparel, skate product, and a joint Frank151 book!


Also in News


June 30, 2018

JULY 1, 2018 (Los Angeles, CA) – Today, Primitive Skateboarding announced the release of an interdimensional adventure capsule with Adult Swim’s Rick and Morty. The Los Angeles based skateboard company is slated to drop a 20-piece limited capsule of hard goods, apparel and lifestyle goods inspired by the characters of the hit animated series, dimensional portals and of course Pickle Rick. The Primitive x Rick and Morty Capsule is now available here:

During a sneak peek a few weeks prior, the pre-sale of the original capsule sold out within minutes of release and had avid fans of Rick and Morty begging for more. Though the show takes place across infinite realities, the capsule will be offered again through earthly portals, the collection ranges in price between $11 - $70 and will be available in finer retail outlets and online at while supplies last.  

Rick and Morty is the critically-acclaimed, half-hour animated hit comedy series on Adult Swim that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe. Rick Sanchez is living with his daughter Beth’s family and constantly bringing her, his son-in-law Jerry, grand-daughter Summer, and grand-son Morty into intergalactic escapades. Can the family survive Rick’s insanity and all the chaos the universe throws at them?  

Rick and Morty stars Justin Roiland ( Adventure Time), Sarah Chalke ( Scrubs), Chris Parnell ( Saturday Night Live) and Spencer Grammer ( Greek). The series is created by Dan Harmon ( Community) and Roiland who also serve as executive producers.  


Primitive skateboarding is a Southern California lifestyle brand, rooted in skateboarding and the rich subcultures that live alongside it.From the next block to the next hemisphere, we explore all environments and engage with all communities rooted in creativity and passionate expression. From rough to refined, we tell the honest stories of the beautifully imperfect cultures that make us who we are. The depth of the Primitive ethos is reflected in our athletes and distinctive product range, assembled to celebrate the intersection of these ideas.


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Never | A Primitive Skate Video

June 10, 2018

Primitive Skateboarding is proud to present “Never”, featuring Paul Rodriguez, Diego Najera, Wade Desarmo, Nick Tucker, Devine Calloway, Carlos Ribeiro, Trent McClung, Brian Peacock, Bastien Salabanzi, Franky Villani, Robert Neal, Marek Zaprazny and Roman Lisivka. The majority of “Never” was filmed over the course of three months on filming trips to Athens, Paris and Shanghai with some additional footage that needed to see the light of day!

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June 08, 2018

We are excited to announce our official Primitive Skate x Rick and Morty collaboration. The collection drops online and in stores July 1st. Limited pre-order available now!

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