In 2014, Primitive packed its bags and set out on a trip of inspiration to London. What ensued over the following days, weeks, and eventually months, was organic storytelling of the UK’s Glamour modeling scene and the controversy behind it. Documented through the vision of Primitive Apparel Creative Director Jubal Jones, photographer Willie Toledo and filmmaker Jeffrey Woodings, Glamour encapsulates a story of modern day censorship as it explores the slow down of topless modeling and the many facets of Britain’s long-standing acceptance of bare-breasted female models in nationally circulated newspapers. Join us Saturday, 11/7/15 for the opening of #PrimitiveGlamour at The Seventh Letter Gallery for the premiere of "Glamour", exclusive apparel, skate product, and a joint Frank151 book!
Primitive Skateboarding is proud to present “Never”, featuring Paul Rodriguez, Diego Najera, Wade Desarmo, Nick Tucker, Devine Calloway, Carlos Ribeiro, Trent McClung, Brian Peacock, Bastien Salabanzi, Franky Villani, Robert Neal, Marek Zaprazny and Roman Lisivka. The majority of “Never” was filmed over the course of three months on filming trips to Athens, Paris and Shanghai with some additional footage that needed to see the light of day!
We are excited to announce our official Primitive Skate x Rick and Morty collaboration. The collection drops online and in stores July 1st. Limited pre-order available now!