Halloween is one of our favorite holidays here at Primitive Skateboarding. The endless amounts of candy, dressing up in costumes, horror movie marathons and a general excuse to terrorize anyone around you are what make this holiday so great. Growing up in the 1980’s and 90’s, nobody better exemplified the holiday than Elvira, the Mistress of the Dark.
For those of you that are unfamiliar with Elvira, she first became popular in the 1980’s as a host of a local late night weekend horror tv show in Los Angeles called Elvira’s Movie Macabre. From her ironic red velvet couch, her over-the-top character ushered in a whole new generation of horror movie fans. Her trademark look and attitude helped her gain popularity fast. As her popularity grew, her show started to gain attention nationally, she eventually starred in her own movies, various commercials and is now considered a pop culture icon and the unofficial mascot for Halloween.
Elvira was very different than the normal women you’d see on TV and in magazines. But, as young skateboarders growing up in the 1980’s and 90’s, we couldn’t help but be attracted to her (for obvious reasons). Looking back on the character now, we can begin to see why were we were all fans of Elvira and that she’s just as important today as she was when she first started. Elvira is a character who isn’t afraid to break from the norm, she embraces being different and doesn’t take herself so seriously. These are all things that we live by here at Primitive Skateboarding, and with this collection of skateboards, we are are embracing the weird, Halloween loving, horror movie watching kid in us all.
"Since Primitive Skate’s inception, each Primitive pro’s first board has had a graphic that represents their spirit animal. Don Pendleton has been one of my favorite artists for as long as I can remember; his artwork has always been iconic and usually centered around the animal kingdom, so when we started talking about having a guest artist reinvent our animals, Don was the first person who came to mind. I’m excited to announce that initial idea has come to life in the form of the Pendleton Zoo”
- Paul Rodriguez
The Pendleton Zoo collection featuring decks, wheels, grip and apparel is available now.
We are hyped to announce The Primitive Reserve Subscription.
A subscription box like no other! We made the Primitive Reserve Subscription in order to accomplish one thing for our customers. We wanted to make purchasing a skateboard easy. The Reserve bundles convenience, value, and exclusivity in all in one. It’s a service that benefits every skater. Trust us, you will be thanking us later. Don’t take our word for it though. Take Paul’s instead. Watch the video above to learn exactly what you are getting into with the Primitive Reserve. Sign up now at: http://theprimitivereserve.com