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Halloween is one of our favorite holidays here at Primitive Skateboarding. The endless amounts of candy, dressing up in costumes, horror movie marathons and a general excuse to terrorize anyone around you are what make this holiday so great. Growing up in the 1980’s and 90’s, nobody better exemplified the holiday than Elvira, the Mistress of the Dark.
For those of you that are unfamiliar with Elvira, she first became popular in the 1980’s as a host of a local late night weekend horror tv show in Los Angeles called Elvira’s Movie Macabre. From her ironic red velvet couch, her over-the-top character ushered in a whole new generation of horror movie fans. Her trademark look and attitude helped her gain popularity fast. As her popularity grew, her show started to gain attention nationally, she eventually starred in her own movies, various commercials and is now considered a pop culture icon and the unofficial mascot for Halloween.
Elvira was very different than the normal women you’d see on TV and in magazines. But, as young skateboarders growing up in the 1980’s and 90’s, we couldn’t help but be attracted to her (for obvious reasons). Looking back on the character now, we can begin to see why were we were all fans of Elvira and that she’s just as important today as she was when she first started. Elvira is a character who isn’t afraid to break from the norm, she embraces being different and doesn’t take herself so seriously. These are all things that we live by here at Primitive Skateboarding, and with this collection of skateboards, we are are embracing the weird, Halloween loving, horror movie watching kid in us all.